PROJECT BRIEF
To mark Star Alliance’s 25th anniversary, we were tasked to produce a celebratory brand video honouring over 2 decades of milestones while unveiling the alliance’s new tagline. The video needed to capture the scale and legacy of the world’s first and largest global airline alliance in a concise, visually impactful format, while aligning with the brand’s identity.
PROJECT
Star Alliance – Together. Better. Connected.
CLIENT
Star Alliance
THE CHALLENGE
The key challenge was condensing over 2 decades of milestones into a short, engaging narrative without overwhelming the audience. The story had to feel comprehensive yet clear, balancing key achievements with smooth pacing.
Available archival assets were also limited and the brand operates within a strict monochromatic identity. This meant the creative execution has to rely heavily on motion graphics design to bring the brand’s story to life, while staying consistent with existing brand animations.
OUR SOLUTION
We crafted a refined, minimalist motion graphics piece that transformed the brand’s monochromatic palette into a visual strength. Clean layouts and purposeful animation brought clarity and dynamism to the narrative.
A timeline-inspired structure guided viewers through key milestones before building toward the reveal of the new brand tagline – delivering a piece that felt cohesive, celebratory and distinctly on-brand.
OUR APPROACH
Minimalist Design
Clean layouts, typography and negative space elevated the brand’s monochromatic palette while maintaining a premium, refined visual style.
Timeline-Driven Storytelling
A dynamic timeline structure allowed smooth transitions between key moments, ensuring clarity, rhythm and narrative progression.
Brand Alignment
Motion graphics design and pacing were carefully aligned with existing Star Alliance visual assets for a seamless brand experience.
Final Video
With Graphiss, your audience stays engaged
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