PROJECT BRIEF
Skyline Luge Singapore partnered with us to produce a video highlighting their innovative sustainability initiative. In collaboration with Magorium, discarded Luge carts are recycled into raw materials for road paving, demonstrating Skyline Luge’s commitment to reducing waste and promoting a greener future.
The goal was to showcase this partnership, clearly communicate the recycling process clearly, and illustrate the environmental impact of Skyline Luge’s sustainability efforts.
PROJECT
Turning Rides to Roads (Sustainability Video)
CLIENT
Skyline Luge Singapore
THE CHALLENGE
The challenge was to capture a complex recycling process in a visually engaging and easily understandable way, while reinforcing Skyline Luge’s sustainability message.
The video also needed to clearly convey the journey from discarded carts to usable road materials, emphasising the partnership’s measurable impact.
OUR SOLUTION
We collaborated with Skyline Luge and Magorium to map the recycling process and craft a clear sustainability-focused narrative.
Filming began at Skyline Luge, documenting routine cart checks to identify units for recycling. Footage then followed the carts to Magorium, capturing cutting, shredding, and melting as plastics were transformed plastics into New Bitumen for road paving.
The final stage highlighted recycled material in use on new roads, completing the sustainability cycle and illustrating the real-world impact of the partnership.
OUR APPROACH
Impact Journey
Mapped the full sustainability cycle, from discarded Luge carts to recycled road materials, highlighting tangible environmental benefits.
Process Deep-Dive
Filmed each stage of recycling, from cart inspection to processing at Magorium, ensuring technical steps were visually clear and engaging.
Values-Driven Story
Showcased Skyline Luge’s commitment to sustainability by documenting the final use of recycled materials on roads, illustrating how corporate values translate into real-world impact.
Final Video
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