Nobody has ever finished watching a corporate video and said, "Lovely foley work." Play that same video with the sound stripped back to flat on-camera audio, though, and everyone in the room would feel something had gone wrong within seconds. They might not be able to...

It's three minutes past start time. The presenter is talking, but nobody can hear a word. The chat fills up with "audio?" and the viewer count starts drifting the wrong way. Most of us have watched some version of this play out, and most of the time it was avoidable....

You ask for a cinematic video. What you get back is clean, well-lit, competently shot footage of your event. Nobody did anything wrong. The word "cinematic" just meant something different on your side of the table than it did on ours, and by the time anyone noticed,...

Nobody finishes watching a corporate video and thinks, "that colour grading was excellent." If they did, something had gone wrong somewhere. The best colour grading works precisely because it disappears. It's there in the warmth of a skin tone, the depth of a shadow,...

Most brand films get judged by the wrong yardstick. Someone commissions one, waits for the clicks and conversions to roll in, and quietly files it under "expensive vanity project" when they don't arrive. The problem isn't the film. It's the expectation. A brand film...

  Every video project reaches a fork in the road early on, usually before the script is even locked. Do we build the shoot in a studio, where we control everything, or take it into the real world, where we control almost nothing but gain something a studio can't...

Most corporate videos are competent but forgettable. Here’s the psychology behind the ones people actually remember.

Plenty of businesses know they should be using video. Far fewer know how to make video marketing work for them. The difference rarely comes down to budget or kit. It comes down to a sequence of decisions, made in the right order, before anyone hits record. Line those...

Explainer videos are short, focused films designed to communicate the value of a product, service, or idea in under two minutes. They use animation, voiceover, and clear storytelling to turn complicated things into something a viewer can grasp in a single watch....

What’s motion graphics? A clear guide to motion graphics video, the main types, how brands use it across the funnel, and when it beats live-action.