Nobody has ever finished watching a corporate video and said, “Lovely foley work.” Play that same video with the sound stripped back to flat on-camera audio, though, and everyone in the room would feel something had gone wrong within seconds. They might...
It’s three minutes past start time. The presenter is talking, but nobody can hear a word. The chat fills up with “audio?” and the viewer count starts drifting the wrong way. Most of us have watched some version of this play out, and most of the time...
You ask for a cinematic video. What you get back is clean, well-lit, competently shot footage of your event. Nobody did anything wrong. The word “cinematic” just meant something different on your side of the table than it did on ours, and by the time...
Nobody finishes watching a corporate video and thinks, “that colour grading was excellent.” If they did, something had gone wrong somewhere. The best colour grading works precisely because it disappears. It’s there in the warmth of a skin tone, the...
Most brand films get judged by the wrong yardstick. Someone commissions one, waits for the clicks and conversions to roll in, and quietly files it under “expensive vanity project” when they don’t arrive. The problem isn’t the film. It’s...
