by graphiss | Mar 15, 2026 | Press Release
“Corporate video” is one of those terms that sounds specific but isn’t, so let’s break it down. Every corporate video falls into one of two camps: internal or external. Internal content serves training, culture, and communications. External content...
by graphiss | Mar 1, 2026 | Press Release
A corporate video can cost SGD 5,000 to upwards of SGD 20,000 for what sounds, on paper, like the same brief. That’s a forty-fold spread, and it’s the first thing every marketing lead bumps into when they start budgeting. The reason most agencies...
by graphiss | Feb 15, 2026 | Press Release
Writing an effective video production brief is essential to ensuring your project stays on time and within budget while meeting its strategic goals. If you’re new to the creative process, a production brief summarises the client’s needs and objectives for...
by graphiss | Feb 1, 2026 | Press Release
Choosing a video production company involves reviewing their portfolio for quality and relevance, assessing their understanding of local audience trends, and checking client testimonials for reliability. You should also define your project scope, compare quotes, and,...
by graphiss | Jan 15, 2026 | Press Release
Most people, when they think about video production, picture the day of filming. The crew on set, the cameras, the talent hitting their marks. That’s understandable. It’s also a relatively small slice of the full process. The video production process is a...
by graphiss | Jan 1, 2026 | Press Release
The scenario is familiar to anyone who has commissioned a corporate video. The brief was clear, the production was solid, the stakeholders signed off, and the finished result looked exactly like a finished corporate video should. Then it went live. No shares. No...
