by graphiss | Jul 13, 2026 | Press Release
Plenty of businesses know they should be using video. Far fewer know how to make video marketing work for them. The difference rarely comes down to budget or kit. It comes down to a sequence of decisions, made in the right order, before anyone hits record. Line those...
by graphiss | Jul 13, 2026 | Press Release
Explainer videos are short, focused films designed to communicate the value of a product, service, or idea in under two minutes. They use animation, voiceover, and clear storytelling to turn complicated things into something a viewer can grasp in a single watch....
by graphiss | Mar 15, 2026 | Press Release
“Corporate video” is one of those terms that sounds specific but isn’t, so let’s break it down. Every corporate video falls into one of two camps: internal or external. Internal content serves training, culture, and communications. External content...
by graphiss | Mar 1, 2026 | Press Release
A corporate video can cost SGD 5,000 to upwards of SGD 20,000 for what sounds, on paper, like the same brief. That’s a forty-fold spread, and it’s the first thing every marketing lead bumps into when they start budgeting. The reason most agencies...
by graphiss | Feb 15, 2026 | Press Release
Writing an effective video production brief is essential to ensuring your project stays on time and within budget while meeting its strategic goals. If you’re new to the creative process, a production brief summarises the client’s needs and objectives for...
by graphiss | Feb 1, 2026 | Press Release
Choosing a video production company involves reviewing their portfolio for quality and relevance, assessing their understanding of local audience trends, and checking client testimonials for reliability. You should also define your project scope, compare quotes, and,...
