PROJECT BRIEF
GovWare engaged us to produce a video marking the rebranding of their logo and the unveiling of a new tagline – a defining moment in the brand’s evolution that called for a creative execution worthy of the occasion.
PROJECT
GovWare New Logo Rebranding
CLIENT
GovWare
THE CHALLENGE
The reveal needed to be bold and memorable, while staying true to the brand’s professional, minimalistic visual language. The animation also had to clearly highlight the transformation of the logo and tagline, ensuring the unveiling felt purposeful and impactful.
OUR SOLUTION
We developed a series of motion graphics designs before finalising a direction that emphasised clean visuals and dynamic typography. Through carefully choreographed animation and visual effects, the new logo and tagline were progressively revealed, creating an impactful brand introduction.
In addition, we developed an end-tag animation that could be used consistently across GovWare’s future video content.
OUR APPROACH
Structured Creative Development
We explored multiple styleframes to define the visual direction, ensuring a clear and engaging concept before moving into full animation.
Motion Design & Dynamic Typography
Carefully timed animation and dynamic typography guided viewers to the logo and tagline reveal, keeping the visuals engaging and energising the brand throughout.
Brand Signature
We designed a scalable end-tag animation to support consistent branding across future GovWare video content.
Final Video
With Graphiss, your audience stays engaged
Get in touch with us today to explore how we can turn your business goals into powerful videos – delivered on time and within budget.